Unicorn Games Performance in the Middle East: Q1 2025

In the first quarter of 2025, the Middle East saw varying trends in the performance of top unicorn games on a unified platform, with insights provided by Sensor Tower.

My Little Pony: Harmony Quest by Budge Studios experienced a notable rise in weekly revenue, peaking at approximately $227 in late February. Weekly downloads fluctuated, reaching a high of 1.3K towards the end of March, while active users steadily increased from 3K to over 4.2K throughout the quarter.

Unicorn Games Girls Coloring from IDZ Digital Private Limited saw weekly revenue reach around $246 in both early March and the end of the quarter. Downloads began at 140, with a gradual rise to 157 by the end of March.

My Baby Unicorn by TutoTOONS showed a fluctuating revenue pattern, with a high of $234 at the start of the quarter. Downloads peaked at 371 in late February, while active users increased from 858 to 937 mid-quarter before declining slightly.

Kpopsies - My Unicorn Band also by TutoTOONS, demonstrated a strong start with downloads peaking at nearly 3K. Revenue reached its highest at $223 in mid-January, and active users saw a slight decline from 10.5K to just over 6.8K.

Finally, Toddler Games: for 3 Year Olds from IDZ Digital Private Limited showed a steady revenue trend, peaking at $157 in February. Downloads fluctuated, starting at 524 and declining to 151 by the end of March, while active users decreased from 3.6K to 3.4K.

These insights provide a snapshot of the dynamic landscape for unicorn games in the Middle East, with more detailed analysis available through Sensor Tower.